In a nod to the fast-growing rotating telehandler market in North America, JLG and Dieci have announced a new partnership that will see JLG-branded rotating telehandlers made by Dieci enter the North American market.
The JLG machines will be based on Dieci’s latest Pegasus models, the 60.21, the 50.25 – the JLG version will have 1,000kg more capacity – and the Pegasus 45.30. JLG will offer a suite of 13 attachments for these new models, which are likely to include a variety of forks and carriages, a hoist or winch, several work platform attachments, and several jib and hook options.
Italy-based Dieci has produced rotating telehandlers for more than 20 years, and the company entered the U.S. market through its Dieci Americas Telehandlers business in 2014. The new JLG rotating telehandler line will initially consist of three models: the JLG R1370, R1385, and R11100 featuring max lift heights from 67.3 to 97.1 feet and max lift capacities of 11,000 to 13,200 pounds. They will be available to order this Fall and will begin to ship to customers in early 2022.
JLG rotating telehandlers are being designed to meet the needs of the masonry, roofing, demolition, cladding, renovation, and tunneling industries, JLG said. JLG will also offer 13 attachments for the rotating line.
“The partnership between Dieci and JLG marks the coming together of two global market leaders in the telehandler space,” said Ciro Correggi, CEO of Dieci. “We are proud of our manufacturing history and success in Europe with this product and pleased to partner with a company of JLG’s caliber to bring it to North American customers.”
“JLG is delighted to partner with a like-minded innovator like Dieci to develop its line of rotary telehandlers for North America,” said Rogerio dos Santos, vice president of engineering for telehandlers at JLG. “With industry-leading design engineers around the globe collaborating on this effort, the resulting product line is expected to exceed both the quality and performance standards customers have come to expect from both companies.”
This move follows JCB’s entry into the 360 degree market last year, both companies had said in earlier times that the 360 degree market was of no interest as it was very much a niche market. Dieci has a long history of building/badging specialist models for other manufacturers. It had a long term arrangement to build Bobcat’s 360 degree models, but that came to an end at the end of last year when Bobcat switched to Magni. Dieci has also built compact models for Ahern’s Xtreme Manufacturing, and New Holland (see: New Holland goes compact), as well as heavy duty/high capacity models for Haulotte – see: Haulotte to launch heavy duty telehandlers.
At the same time, JLG has a successful record of forming badging partnerships with southern European manufacturers. It has been selling JLG badged Hinowa spider lifts since 2010 (see: JLG enters the spider lift market) and more recently started selling ultra-compact telehandlers built by Spanish manufacturer Ausa – see: Ausa to build JLG telehandlers. Dieci and JLG have a similar proactive approach/attitude to partnerships and OEM supply strategies, so this new partnership could work very well for both of them.
The market for 360 degree telehandlers has grown substantially in recent years, spurred on by Ricardo Magni’s entry into the market with his own brand. Magni has made a substantial impact in the US market, possibly overtaking both Manitou and Merlo to become 360 degree market leader. While it remains a niche market sector, in the US – as everywhere else – you can expect the recent growth in volume to accelerate as Manitou introduces its new models and JLG gets started, which is also likely to encourage JCB to launch in North America, all of which is likely to encourage Don Ahern to introduce a 360 Xtreme, either an original product or a badged model.
Compiled from various sources, by Ruurd Visser for LinkFiesta. com
accesslifthandlers -author Lindsey Anderson